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Magazine

National Advertising
Full or fractional ads in TOOLS OF THE TRADE build your brand identity and establish your company as a leader in the emerging home technology market.

Digital Editions
Sponsor a digital edition and reach TOOLS OF THE TRADE total audience of 107,412 subscribers through a combination of the printed magazine and digital edition.

Special Advertising Sections
Special sections are an important tool for branding your company or introducing new products or services. Published as run-of-press or inserts, these sections are completely dedicated to delivering your company's message. Special sections can be supplied or can be developed by Hanley Wood's special projects staff.
("Special Advertising Section" must appear in 9 pt. Helvetica, centered at the top of the page.)

Reprints
Reprints offer a great vehicle to showcase your products. Order them for direct-mail campaigns, for use as leave behinds or for distribution at corporate events and trade shows.
To order reprints, contact Brad Hairhoger by phone 717.399.1900, ext. 128 or email brad.hairhoger@theygsgroup.com

Classified Advertising
TOOLS OF THE TRADE classified are a perfect vehicle for marketing on a limited budget. With free ad production and reader service number, classifieds are a hard-working, low-cost way to increase leads, get exposure and boost sales.

Online

Run-of-Site Advertising
Run-of-site advertising provides complete coverage of the entire Web site, including the home page, feature articles, interactive forums and Web video gallery.

Rich Media Advertising
Rich media advertising creates a more powerful advertising campaign and produces a greater impact on your audience. These ads use streaming video, special effects and user interaction.

TOOLS OF THE TRADE News Update e-Newsletter
Reinforce your brand message and drive professional tools users to your Web site with an advertisement in TOOLS OF THE TRADE's twice monthly e-newsletter. Click here to sign up for the TOOLS OF THE TRADE News Update e-Newsletter.

Custom

Research
TOOLS OF THE TRADE conducts annual research and has access to a great deal of secondary research. TOOLS OF THE TRADE can also produce custom research for manufacturers/service providers utilizing a variety of methodologies, including:

  • Syndicated Research
  • Mail Research
  • Online Research
  • Focus Groups
  • Custom Research

List Rental
Improve your marketing accuracy by reaching replacement pros interested in your products. Contact your Regional Sales Manager for more information on renting TOOLS OF THE TRADE's circulation list.