Download the TOOLS OF THE TRADE 2012 Rate Card


Download the TOOLS OF THE TRADE 2011 Rate Card

TOOLS OF THE TRADE

NATIONAL ADVERTISING RATES
2012 Full Color Rates (gross)

Color Rates	Open Rate	Bronze	Silver	Gold	Platinum	Diamond
Full Page	$10,710	$9,960	$9,210	$8,465	$7,710	$6,960
2/3 Page	$8,330	$7,745	$7,165	$6,580	$6,000	$5,420
1/2 Page Island	$7,820	$7,270	$6,720	$6,175	$5,630	$5,080
1/2 Page	$6,165	$5,730	$5,300	$4,865	$4,435	$4,005
1/3 Page	$4,625	$4,300	$3,975	$3,655	$3,325	$3,005
1/4 Page	$3,500	$3,260	$3,010	$2,770	$2,520	$2,275

Color:
Black & White: Deduct 15% per page
2 Color Process: Deduct 10% per page
PMS Color: Add 15% per page

Cover Rates (non-cancelable, gross)	1x
Inside Front	$15,360
Inside Back	$14,540
Outside Back	$13,830

Product Literature Rates (net)	1x	2x	4x
2/9 Page	$2,195	$1,835	$1,780
1/9 Page	$1,530	$1,395	$1,330