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TOOLS OF THE TRADE

Online Rates

Run-of-Site AdsUnit SizeCPM (net)
Advertorial (10 words + link)150 x 150$68
Leaderboard - Top728 x 90$68
Leaderboard - Bottom728 x 90$48
Medium Rectangle300 x 250$68
Skyscraper - Top160 x 600$68
Skyscraper - Bottom160 x 600$48

Rich Media AdsCPM (net)
Commercial Break$160
Leaderboard$72
Peel Back - user initiated$48

e-NewsletterFrequencyCirculationRate (net)
Tools of the Trade News UpdateBi-monthly65,000$1,350

Web Events Rate (net)
Sponsor Video Webcast $1,450
Editorial Webinar $15,600
Sponsor Webinar $17,000
Sponsor Showcase $18,700