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TOOLS OF THE TRADE

Online Rates

Run-of-Site AdsUnit SizeCPM (net)
Leaderboard  (top)728 x 90 $70
Leaderboard  (bottom)728 x 90 $50
Medium Rectangle 300 x 250 $70
Skyscraper (top)160 x 600 $70
Skyscraper (bottom)728 x 90 to
160 x 600		 $50
Advertorial150 x 150 $70

Rich Media AdsCPM (net)
Commercial Break (interstitial)$160
Leaderboard Dropdown (auto-initiated) $100
Leaderboard Dropdown (user-initiated) $70
Peel Back  (user-initiated) $48



e-Newsletter

  Rate (net)
  Frequency Circulation Position 1 Position 2 Position 3 Position 4
Tools Update e-Newsletter24/year 75,000 $1,650 $1,600 $1,400 $1,350



Web Events

Event Type Standard Premium
Editorial Webinar $8,800 $14,000
Advertorial Webinar $10,400 $12,900
Sponsor Showcase   $20,000
Sponsor Video/Whitepaper $1,250 $7,800



Digital Edition

  CPM (net)
1x sponsorship$6,400