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TOOLS OF THE TRADE Magazine Specs

SIZESWIDTHDEPTH
Full Page (trim size)8"10 1/2"
Full Page (live area)7 1/2"10"
Full Page (bleed)8 1/4"10 3/4"
Spread (trim size)16"10 1/2"
1/2 Page Horizontal Spread (bleed)16 1/4"5 1/4"
1/2 Page Horizontal Spread (non bleed)15"4 5/8"
2/3 Page Vertical (non bleed)4 1/2"10"
1/2 Page Island (non bleed)4 1/2"7"
1/2 Page Horizontal (trim size)8"5 1/8"
1/2 Page Horizontal (non bleed)2 3/8"6"
1/2 Page Vertical (non bleed)3 3/8"10"
1/3 Page Vertical (non bleed)2 1/4"10"
1/3 Page Square (non bleed)4 1/2"4 5/8"
1/4 Page Vertical (non bleed)3 3/8"4 5/8"

TOOLS OF THE TRADE Classified Specs

1/9 Page Classified2 3/8" x 2 7/8"
2/9 Page Horizontal Classified4 3/4" x 2 7/8"
2/9 Page Vertical Classified2 3/8" x 6"

Safety: 1/4" from trim on all sides
Bleed: add 1/8" to all four sides

TOOLS OF THE TRADE Online Specs

Run of Site - Standard Banner Ads
Skyscraper160 x 600
Medium Rectangle300 x 250
Leaderboard - Top & Bottom728 x 90
Skyscraper - Top & Bottom160 x 600
Rich Media Banner Ads
Commercial Break600x600
Leaderboard Dropdown - user initiated728x90 & 728x360
Peel Back - user initiated100x100 & 600x600