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PRODUCTION SPECS
TOOLS OF THE TRADE Magazine Specs
| Full Page (trim size) | 8" | 10 1/2" |
| Full Page (live area) | 7 1/2" | 10" |
| Full Page (bleed) | 8 1/4" | 10 3/4" |
| Spread (trim size) | 16" | 10 1/2" |
| 1/2 Page Horizontal Spread (bleed) | 16 1/4" | 5 1/4" |
| 1/2 Page Horizontal Spread (non bleed) | 15" | 4 5/8" |
| 2/3 Page Vertical (non bleed) | 4 1/2" | 10" |
| 1/2 Page Island (non bleed) | 4 1/2" | 7" |
| 1/2 Page Horizontal (trim size) | 8" | 5 1/8" |
| 1/2 Page Horizontal (non bleed) | 2 3/8" | 6" |
| 1/2 Page Vertical (non bleed) | 3 3/8" | 10" |
| 1/3 Page Vertical (non bleed) | 2 1/4" | 10" |
| 1/3 Page Square (non bleed) | 4 1/2" | 4 5/8" |
| 1/4 Page Vertical (non bleed) | 3 3/8" | 4 5/8" |
TOOLS OF THE TRADE Classified Specs
| 1/9 Page Classified | 2 3/8" x 2 7/8" |
| 2/9 Page Horizontal Classified | 4 3/4" x 2 7/8" |
| 2/9 Page Vertical Classified | 2 3/8" x 6" |
Safety: 1/4" from trim on all sides
Bleed: add 1/8" to all four sides
TOOLS OF THE TRADE Online Specs
| Leaderboard |
728 x 90 |
| Medium Rectangle |
300 x 250 |
| Skyscraper |
160 x 600 |
| Advertorial |
150 x 150 image, 10 word headline URL, and 50 words of copy |
| Commercial Break (interstitial) |
600 x 600 |
| Leaderboard Dropdown (auto-initiated) |
728 x 90 and 728 x 360 |
| Leaderboard Dropdown (user-initiated) |
728 x 90 and 728 x 360 |
| Peel Back (user-initiated) |
100 x 100 and 600 x 600 |
| Tools Update e-Newsletter |
180 x 150 image, 10 word headline, 50 words of copy and URL |
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